Knowledge Bridge

Global Intelligence for the Digital Transition

Sustainable change starts at the top

Before media companies can shift their business strategies toward digital, they must first change the structure and culture underpinning their organisations, writes Dr Tilmann Knoll, head of management development at Germany’s Axel…

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

Developing a website? A usability test is the best thing you can do

Lots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…

Live video won’t save the news business

The Washington Post is the latest major US publisher to get its fingers burned launching a live video channel, reports Politico. Despite spending millions of dollars launching ‘the ESPN of politics’ last July, the service has been cut back…

FT warns publishers not to obsess about ‘mobile-first’

The Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep their focus on the big picture and…

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

Publishing Software Buying Guide: 7 Things Publishers Should Look For

Buying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations

What we can learn from the New York Times redesign

It’s often said that when America sneezes, the rest of the world catches a cold. Though most news publishers in emerging markets don’t have too much in common with the world’s leading quality online news site, there are useful design,…

Newsweek magazine returns to a print edition after one year

Newsweek had not adapted to the new digital world well, so it announced the end of its print edition and continuing as a digital-only publication.