Knowledge Bridge

Global Intelligence for the Digital Transition


Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//November 30 / 2015 //read more

Alex Marin: Benefits of Social Media

Alex Marin discusses the best practices of social media in the news business. He is a social media editor at – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…

//September 27 / 2013 //read more

Growing an online portal

Designed to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…

//May 2 / 2013 //read more

How to keep your editorial Twitter accounts from being hacked

More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is…

//May 2 / 2013 //read more

Twitter: Advanced search tools for journalists

Twitter has a number of advanced search options that will help journalists find updates and photos to help them illustrate their stories. It can help them zero in on updates with photos, as well as finding updates by location so they can…

//April 18 / 2013 //read more

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

//March 1 / 2013 //read more

How Montenegro’s Vijesti uses social media and events to build audience engagement

Montenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…

//February 7 / 2013 //read more

Associated Press experiments with a way to make social media pay

The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…

//January 9 / 2013 //read more

#263Chat: How Zimbabweans have a national conversation on Twitter

With limited opportunities to openly discuss issues that concern them, every Tuesday at 6pm Zimbabweans exchange views on Twitter on a subject ranging from bullying to gender. Though organised by a member of the public, it’s an idea that…

//November 14 / 2012 //read more

Ukraine elections: How to monitor and cover a major news event using social media

The recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.

//October 29 / 2012 //read more