Knowledge Bridge

Global Intelligence for the Digital Transition

FT warns publishers not to obsess about ‘mobile-first’

The Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep their focus on the big picture and provide content across a wide range of platforms.

He told The Drum that buzzwords like ‘mobile-first’ have become ‘meaningless’: “If you think about mobile first you are thinking of a specific-point solution, which is only one way of dealing with your audience, and if you start to think about it too much you forget about the other pieces.”

Instead of obsessing about specific platforms, the FT follows a ‘universal publishing’ strategy, making content available across the multiplatform landscape.

Article by Peter Whitehead

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