Knowledge Bridge

Global Intelligence for the Digital Transition


Basics of web analytics by BBC Academy

Who is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…

//October 15 / 2014 //read more

Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

//September 30 / 2014 //read more

Project Unbolt: A manual for freeing digital newsrooms

The goal of Digital First Media’s Project Unbolt was to develop a step-by-step plan to accelerate the digital transition of newsrooms.

//July 18 / 2014 //read more

Just because an article is shared doesn’t mean anyone has read it

It’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…

//March 10 / 2014 //read more

Digital Briefing Live: Malaysiakini’s Chia Ting Ting on building a premium ad business

Digital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…

//August 1 / 2013 //read more

Invest in audience measurement to keep track of changing market

As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…

//May 10 / 2013 //read more

How to harness audience data to drive better editorial and business performance

Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…

//November 23 / 2012 //read more

Google Analytics 101 – The what and how

Google Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…

//November 23 / 2012 //read more

Schibsted finds ad success through data-driven targeting

Digital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide…

//September 28 / 2012 //read more

Public radio station finds recipe for digital news success

US public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…

//September 18 / 2012 //read more