Knowledge Bridge

Global Intelligence for the Digital Transition

Mobile Penetration

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

//July 24 / 2013 //read more

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

//June 21 / 2013 //read more

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

//May 8 / 2013 //read more

Diversity in Latin American markets drives paid content strategies

Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no…

//April 29 / 2013 //read more

Networking giant Cisco predicts more mobile data devices than people by end of 2013

US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way…

//February 12 / 2013 //read more

Mobile and social driving Asian internet boom

With more than 1 billion internet users, Asia accounts for nearly half the world’s online users. And it is the explosion of mobile phones that is driving the move online. Asian users are also more likely to use banking services and shop…

//July 12 / 2012 //read more

Hyperlocal, smart targeted mobile ads may earn even higher revenues

While the internet is increasingly being accessed through mobile devices, we are starting to see proof from Facebook that mobile ads can be even more lucrative than desktop ads – when done correctly. Apple also joins the game by…

//June 27 / 2012 //read more

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…

//June 4 / 2012 //read more