Knowledge Bridge

Global Intelligence for the Digital Transition

Product Management


Guide #5: Introduction to podcasting

The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…

Practical Guide to Product Management in Digital Media

The guide summarizes current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples.

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

Publishing Software Buying Guide: 7 Things Publishers Should Look For

Buying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations

Working with Technology

Held in Moscow at the beginning of October 2013 for technology, product and commercial managers from Russian and Ukrainian media, the seminar focused on techniques needed to select, measure and manage technology to in order to deliver…

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

Five must have WordPress plug-ins for news organisations

WordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…

Don’t let a CMS ruin your news organisation

A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…

10 reasons to choose the right CMS

You already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you…