Knowledge Bridge

Global Intelligence for the Digital Transition

Strategy


Guide #4: Facebook News Feed Changes: Impact and Actions

The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…

Launching a paywall: What you and your team need to know

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

The Guardian launches membership scheme to finance its ‘open’ digital development

The Guardian, the world’s third largest news site, has launched a membership scheme putting community and events at the heart of its plans to finance its paywall-free digital development.

Publishers, editors and advertisers identify responses to digital transition

Summary of the key takeaways from WAN-IFRA’s annual congress …

Newsrooms need HR specialists not technologists in top roles

A significant portion of your newsroom is hiding from you …

Sustainable change starts at the top

Before media companies can shift their business strategies toward digital, they must first change the structure and culture underpinning their organisations, writes Dr Tilmann Knoll, head of management development at Germany’s Axel…

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

FT warns publishers not to obsess about ‘mobile-first’

The Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep their focus on the big picture and…

What we can learn from the New York Times redesign

It’s often said that when America sneezes, the rest of the world catches a cold. Though most news publishers in emerging markets don’t have too much in common with the world’s leading quality online news site, there are useful design,…