Knowledge Bridge

Global Intelligence for the Digital Transition


Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

//June 21 / 2013 //read more

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

//June 2 / 2013 //read more

How to keep you and your sources safe from smartphone attacks

Two very different types of digital attack have targeted the Android smartphones of Tibetan and Uyghur activists. The attacks highlight the new and very real security threats that smartphones can pose for journalists and their sources. We…

//May 29 / 2013 //read more

Networking giant Cisco predicts more mobile data devices than people by end of 2013

US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way…

//February 12 / 2013 //read more

Advanced digital security for journalists

Over the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…

//January 14 / 2013 //read more

BBC Olympics digital video strategy holds lessons for multi-screen future

The BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…

//August 16 / 2012 //read more

paidContent 50 holds lessons for digital success

paidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…

//August 3 / 2012 //read more

Zimbabwean newspaper publisher holds hackathon to spur innovation

Hackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content,…

//August 2 / 2012 //read more

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

//July 11 / 2012 //read more

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more