Knowledge Bridge

Global Intelligence for the Digital Transition


Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//November 30 / 2015 //read more

INMA European News Media Conference in Berlin

Over the past week, MDIF and its European clients attended the International News Media Marketing Association’s (INMA) annual European …

//October 30 / 2013 //read more

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

//June 12 / 2013 //read more

Making money with digital: Four lessons in success

While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…

//February 15 / 2013 //read more

Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

//January 18 / 2013 //read more

Digital Briefing Live: Sam Greene on the RuNet’s impact on journalism

In our second edition of Digital Briefing Live, we talk to Sam Greene at the New Economic School in Moscow about the changes that rapid internet growth is bringing to Russian society, politics and media. For news organisations, he said…

//November 2 / 2012 //read more

BBC Olympics digital video strategy holds lessons for multi-screen future

The BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…

//August 16 / 2012 //read more

Farm Journal shows blueprint for product mindset

Building on our recent articles on developing a product mindset, we look at one established media group that has successfully launched a portfolio of 25 digital products in the last two years. It has found that careful vetting and…

//July 6 / 2012 //read more