Knowledge Bridge

Global Intelligence for the Digital Transition

Web Analytics


Basics of web analytics by BBC Academy

Who is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…

Developing a website? A usability test is the best thing you can do

Lots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…

Just because an article is shared doesn’t mean anyone has read it

It’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

Real-time analytics for publishers

Internet is often described as ‘the most measurable medium ever created’, thus real-time analytics is designed to monitor very precisely the current data on the behavior of visitors in order to help you optimize your website, content and…

INMA European News Media Conference in Berlin

Over the past week, MDIF and its European clients attended the International News Media Marketing Association’s (INMA) annual European …

Newspapers need to invest in data analysis

More and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of…

Invest in audience measurement to keep track of changing market

As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…

Making the business case for data journalism

Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting.…

How to harness audience data to drive better editorial and business performance

Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…