Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
If you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.
//December 6 / 2013 //read moreFive Finnish media companies are working on a very interesting alternative to paper edition.
//November 7 / 2013 //read moreHeld in Moscow at the beginning of October 2013 for technology, product and commercial managers from Russian and Ukrainian media, the seminar focused on techniques needed to select, measure and manage technology to in order to deliver…
//October 11 / 2013 //read moreTo charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.
//October 5 / 2013 //read moreResearch in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…
//July 31 / 2013 //read moreAs audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…
//July 24 / 2013 //read moreOver the past decade, MENA has trailed only Sub-Saharan Africa in mobile growth, and following “news and feeds” is one of the most popular mobile activities. However, mobile use varies widely, not just between countries but within…
//July 23 / 2013 //read moreStarting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…
//July 18 / 2013 //read moreWhile there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…
//July 17 / 2013 //read moreIn a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…
//July 9 / 2013 //read more