Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development


WhatsApp for Radio Toolkit

The sixth guidebook in our series was created through the efforts in supporting innovation by MDIF’s SAMIP (South Africa Media Innovation Program) and Children’s Radio Foundation. This MAS series of practical guides for media…

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

Knight News Challenge identifies key factors in digital startup success

What separates a successful innovative media project from the rest?

Developing a website? A usability test is the best thing you can do

Lots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

Real-time analytics for publishers

Internet is often described as ‘the most measurable medium ever created’, thus real-time analytics is designed to monitor very precisely the current data on the behavior of visitors in order to help you optimize your website, content and…

How Ujyaalo used Facebook to Build its Online Audience

Every new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…

The Best of Days and the Worst of Days: Journalism in the Digital Age

Nepal’s Center for Investigative Journalism hosts publishers to discuss the threats and opportunities in “Doing Digital”.

6 lessons for a better product developement

If you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.