Knowledge Bridge

Global Intelligence for the Digital Transition


Knight News Challenge identifies key factors in digital startup success

What separates a successful innovative media project from the rest?

//September 1 / 2014 //read more

How to build audience and revenue using events

Research in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…

//July 31 / 2013 //read more

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

//July 18 / 2013 //read more

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

//July 9 / 2013 //read more

Digital start-ups: What to do when the grants dry up

Latin America has a long history of digital news start-ups, but with uncertainty over the future of grant funding that has sustained many of them …

//June 26 / 2013 //read more

South Africa’s Paperight holds opportunities for long-form journalism

A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.

//February 19 / 2013 //read more

Lessons on sustainability from global study of news start-ups

A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…

//January 25 / 2013 //read more

Lessons that cut through the hyperlocal hype

Hyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…

//January 22 / 2013 //read more

“The irrational imitation of the online news industry”

Reuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.

//May 10 / 2012 //read more