Knowledge Bridge

Global Intelligence for the Digital Transition

Ad networks

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//July 24 / 2013 //read more

Presentation: Digital advertising and sales for Russia and Ukraine

In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.

//October 11 / 2012 //read more

Growing Online Revenue – Advertising, Sales and Classifieds

The seminar, held in Moscow for Russian and Ukrainian media advertising sales and marketing executives, focused on the issues and opportunities facing traditional media as they begin to develop, market and sell advertising-supported online…

//September 29 / 2012 //read more

Using ad networks as a base for your digital revenue

Ad networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…

//August 28 / 2012 //read more

Measuring and optimising Google AdSense campaigns

Google’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…

//August 28 / 2012 //read more

African news organisations need to embrace mobile web opportunities

Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…

//July 26 / 2012 //read more

What you can learn from Microsoft’s advertising failure

Tech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…

//July 11 / 2012 //read more

Advertisers and publishers look to tap rising smartphone use in India

In India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…

//June 28 / 2012 //read more

Mobile advertising: Promising or false promise?

With people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…

//June 11 / 2012 //read more

Ad networks blamed for driving down digital returns

Declining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…

//June 8 / 2012 //read more