Knowledge Bridge

Global Intelligence for the Digital Transition

Practical Guides for Media Managers


Guide #5: Introduction to podcasting

The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…

//December 7 / 2018 //read more

Guide #4: Facebook News Feed Changes: Impact and Actions

The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…

//April 4 / 2018 //read more

Guide #3: Best Practices for Data Journalism

To be clear, data journalism does not replace traditional journalism, but rather complements and enhances what journalists have been doing for centuries. How to use this guide if you are a newsroom manager, editor or journalist? Is it fine…

//March 16 / 2018 //read more

Case studies on paywall implementation: Gazeta Wyborcza and Malaysiakini

The case studies aim to provide a practical guidance and strategic direction to help media organizations navigate the paywall implementation. We have selected Gazeta Wyborcza and Malaysiakini to showcase …

//March 8 / 2018 //read more

Launching a paywall: What you and your team need to know

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…

//January 8 / 2018 //read more

Practical Guide to Product Management in Digital Media

The guide summarizes current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples.

//December 18 / 2017 //read more