Knowledge Bridge

Global Intelligence for the Digital Transition

Journalists are mobile warriors: we should upgrade our kit

  I’ve been a nomad worker for some time. And I’m shocked at how few journalists seem to be prepared for mobile working. So I thought I’d offer a few tips. If you can afford it, buy your own equipment. I’ve been buying my own laptop…

//July 18 / 2018 //read more

Beyond the S Curve

Venture capitalist Mary Meeker has been presenting her deck on internet trends for a few years now. Twenty-three, to be precise. They’re good, albeit lengthy, always thought-provoking. And each year I see if I can use her data to tell…

//July 4 / 2018 //read more

Why Quartz’s news app might be the next big thing

Quartz’s new iPhone app that transforms the news consuming experience into an interactive chat has been given a big thumbs up by media commentators. Quartz, which is owned by Atlantic Media, prides itself on its originality in delivering…

//April 8 / 2016 //read more

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//November 30 / 2015 //read more

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

//June 1 / 2015 //read more

Local media should connect people with information, not just report news

The old formula of a news outlet simply providing objective news is out-of-date.

//July 22 / 2014 //read more

FT warns publishers not to obsess about ‘mobile-first’

The Financial Times’ CTO John O’Donovan told news executives at the Mobile World Congress in Barcelona not to ‘obsess’ about delivering their content via specific platforms. Instead they should keep their focus on the big picture and…

//March 3 / 2014 //read more

Mobile publishing: A reality check

With the search engine and social media giants dominating the mobile advertising market, and with smartphones now accounting for about a third of news website usage, what can news businesses do to develop revenues in the short term? News…

//January 16 / 2014 //read more

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

//July 24 / 2013 //read more

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//July 24 / 2013 //read more