Knowledge Bridge

Global Intelligence for the Digital Transition

WhatsApp for Radio Toolkit

The sixth guidebook in our series was created through the efforts in supporting innovation by MDIF’s SAMIP (South Africa Media Innovation Program) and Children’s Radio Foundation. This MAS series of practical guides for media…

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

The secret of virality: how to make your content go viral?

The arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…

MENA news groups need to provide high- and low-tech mobile services

Over the past decade, MENA has trailed only Sub-Saharan Africa in mobile growth, and following “news and feeds” is one of the most popular mobile activities. However, mobile use varies widely, not just between countries but within…

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

Traditional versus digital ads: ‘Reach’ versus ‘each’

The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

South Africa’s Paperight holds opportunities for long-form journalism

A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.