Knowledge Bridge

Global Intelligence for the Digital Transition

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

//november 14 / 2014 //read more

The secret of virality: how to make your content go viral?

The arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…

//july 7 / 2014 //read more

MENA news groups need to provide high- and low-tech mobile services

Over the past decade, MENA has trailed only Sub-Saharan Africa in mobile growth, and following “news and feeds” is one of the most popular mobile activities. However, mobile use varies widely, not just between countries but within…

//july 23 / 2013 //read more

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

//july 17 / 2013 //read more

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

//july 9 / 2013 //read more

Traditional versus digital ads: ‘Reach’ versus ‘each’

The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…

//april 11 / 2013 //read more

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

//march 12 / 2013 //read more

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

//march 1 / 2013 //read more

South Africa’s Paperight holds opportunities for long-form journalism

A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.

//february 19 / 2013 //read more

How Montenegro’s Vijesti uses social media and events to build audience engagement

Montenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…

//february 7 / 2013 //read more

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