Knowledge Bridge

Global Intelligence for the Digital Transition

How-to


Advanced UGC image search techniques for finding and verifying photos

In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large…

Using photo-sharing site Flickr to source UGC images

In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

Advanced digital security for journalists

Over the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…

Visual journalism is ‘not just for the big boys’

Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…

Google Analytics 102 – Advanced reports, AdSense and AdWords

Looking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help…

Google Analytics 101 – The what and how

Google Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…

How changes at Facebook could mean fewer visits from fans

With a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…

Ukraine elections: How to monitor and cover a major news event using social media

The recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.

Paid content: Measurement and marketing are key to success

Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…