Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development


Digital Briefing Live: Malaysiakini’s Chia Ting Ting on building a premium ad business

Digital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…

//August 1 / 2013 //read more

How to build audience and revenue using events

Research in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…

//July 31 / 2013 //read more

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

//July 17 / 2013 //read more

Survey: Arab Youth consume less news and trust social media as a news source

ASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…

//June 27 / 2013 //read more

Invest in audience measurement to keep track of changing market

As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…

//May 10 / 2013 //read more

Growing an online portal

Designed to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…

//May 2 / 2013 //read more

Revenue Opportunities: Online Classifieds & Directories in Russia and Ukraine

The seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…

//April 3 / 2013 //read more

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

//March 26 / 2013 //read more

UGC: Focus and diverse revenues key to commercial succes

News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…

//March 22 / 2013 //read more

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

//March 1 / 2013 //read more