Knowledge Bridge

Global Intelligence for the Digital Transition

//Ross Settles /May 2 / 2013

Growing an online portal

The seminar was designed to provide a baseline understanding of the techniques and tools available to online media.  Organized into themed days in order to facilitate the attendance of the appropriate staff on particular days, the seminar presented the following topics:

  • Day 1 – Audience Development.    Day 1 focused on the two main techniques needed to build audience online search engineSearch engineA website that provides a searchable index of online content, whereby users…//read more  optimization and search engine marketing and social media optimization and social media marketing.  Special emphasis was placed on the use of Facebook and Twitter given the related importance of social media to Indonesian online users.
  • Day 2 – Revenue Development. Day 2 focused on revenue development, in particular display advertisingDisplay AdvertisingA form of online advertising where an advertiser’s message is shown on a…//read more  trends and standards, pricing approaches and the importance and structure of online media kits and rate cards.  The day ended with a discussion of the structure and role of advertising networks and the most important advertising networks available in Southeast Asia.

The seminar was designed to lay a foundation for audience and revenue development for KBR68H’s new online portalPortalA Web site that often serves as a starting point for a Web user’s session. It…//read more .

Location: Jakarta, Indonesia

Dates: 30 April – 1 May 2013

Attending:  Sales, Marketing and News Managers from


Growing PortalKBR I from MDIF

Article by Ross Settles

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