Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development


If you want to engage audiences, give a clear call to action

The Guardian is well known for its efforts to tap into the knowledge and experience of its audiences, opening up even its daily newslists to the public. It’s now tweaking its public engagement efforts after finding that more focused…

//July 10 / 2012 //read more

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more

Latin Americans spend 25 percent of internet-time on Facebook

Latin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are…

//July 2 / 2012 //read more

Setting your digital priorities with a product mindset

One of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…

//June 26 / 2012 //read more

News groups should tap Russian social networks diaspora presence

The second largest social network in Russia, Mail.ru’s Odnoklassniki, is set to launch an English language version to support its international growth. The announcement comes as the social network touts its strength in reaching the Russian…

//June 20 / 2012 //read more

How to create a Facebook page for a news business

Creating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…

//May 14 / 2012 //read more

Presentation: Building community around your content with Facebook

In this presentation, we look at details of creating a Facebook page and how to manage it properly.

//May 9 / 2012 //read more

Building a Web Plan – Unique Aspects for Radio Station or Network

Held to support the digital transition of members of the Asia Calling Network, a network of Asian radio broadcasters and producers, the seminar focused on developing digital news reporting techniques and the development of the business and…

//May 5 / 2012 //read more

Facebook by the numbers

With 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.

//May 2 / 2012 //read more

Growing Your Online Business: Local Newspaper Publishers and TV Broadcasters

The seminar focused on trends and techniques available to traditional local newspaper publishers and local TV broadcasters in Russia and Ukraine to grow their online business, both the size of their audience and the opportunity for…

//March 20 / 2012 //read more