Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development


The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran

Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…

Tempo Media’s Harymurti: the digital transition is all about the timing

In the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…

Yandex Metrica or Google Analytics? The value of using both

Different web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…

How changes at Facebook could mean fewer visits from fans

With a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…

Increasing reader engagement through better journalism experiences

At last week’s WAN-IFRA conference in Kiev, the challenge facing newspapers in the digital age was lack of ‘intensity’, deep engagement and loyalty. The Wall Street Journal’s Raju Narisetti offered one solution: Deliver better journalism…

How to use a Twitter account to connect with audiences and cultivate contributors

The 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…

Newspapers and digital: Looking to the future 20 years ago

The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…

What social media success looks like and how to achieve it

With social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…