Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development


Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

//January 31 / 2013 //read more

Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran

Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…

//December 27 / 2012 //read more

Tempo Media’s Harymurti: the digital transition is all about the timing

In the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…

//December 20 / 2012 //read more

Yandex Metrica or Google Analytics? The value of using both

Different web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…

//November 26 / 2012 //read more

How changes at Facebook could mean fewer visits from fans

With a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…

//November 7 / 2012 //read more

Increasing reader engagement through better journalism experiences

At last week’s WAN-IFRA conference in Kiev, the challenge facing newspapers in the digital age was lack of ‘intensity’, deep engagement and loyalty. The Wall Street Journal’s Raju Narisetti offered one solution: Deliver better journalism…

//September 13 / 2012 //read more

How to use a Twitter account to connect with audiences and cultivate contributors

The 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…

//September 4 / 2012 //read more

Newspapers and digital: Looking to the future 20 years ago

The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…

//August 24 / 2012 //read more

What social media success looks like and how to achieve it

With social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…

//August 15 / 2012 //read more

Required Reading: SA journalists embrace digital and Indian mobile users ditch print

In a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their…

//August 10 / 2012 //read more