Knowledge Bridge

Global Intelligence for the Digital Transition

How Ujyaalo used Facebook to Build its Online Audience

Every new website faces a daunting problem: “How do I get people to visitVisitA single continous set of activity attributable to a cookied browser or user…

When Ujyaalo 90 Network in Nepal began planning their online presence in 2011, they faced a problem. Google, the dominant search engine in Nepal, was still relatively under-developed in the Nepali language, the primary language of Ujyaalo 90. They faced an environment in which depending on Google alone to drive traffic might not show immediate results. In addition, they faced a market that was moving online quickly, but predominantly through mobile phones. So after internal discussion and analysis, Ujyaalo Online developed a plan to build their Facebook fan base as their primary online marketing tool. Facebook gave them access to Nepal’s rapidly growing online audience and a familiar mobile platform to build on. SEO was also pursued but only as part of the development of the site’s content management system. The timeline below explains how Ujyaalo used Facebook to grow into one of Nepal’s largest social media and online media outlets.

Article by Evan Tachovsky

Leave your comment