Knowledge Bridge

Global Intelligence for the Digital Transition

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

Mobile publishing: A reality check

With the search engine and social media giants dominating the mobile advertising market, and with smartphones now accounting for about a third of news website usage, what can news businesses do to develop revenues in the short term? News…

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…