Knowledge Bridge

Global Intelligence for the Digital Transition

Why Quartz’s news app might be the next big thing

Quartz’s new iPhone app that transforms the news consuming experience into an interactive chat has been given a big thumbs up by media commentators. Quartz, which is owned by Atlantic Media, prides itself on its originality in delivering…

//April 8 / 2016 //read more

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

//July 24 / 2013 //read more

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//July 24 / 2013 //read more

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

//February 26 / 2013 //read more

Networking giant Cisco predicts more mobile data devices than people by end of 2013

US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way…

//February 12 / 2013 //read more

paidContent 50 holds lessons for digital success

paidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…

//August 3 / 2012 //read more

Zimbabwean newspaper publisher holds hackathon to spur innovation

Hackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content,…

//August 2 / 2012 //read more

African news organisations need to embrace mobile web opportunities

Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…

//July 26 / 2012 //read more

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

//July 11 / 2012 //read more

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

//July 9 / 2012 //read more