Knowledge Bridge

Global Intelligence for the Digital Transition

Growing smartphone use opens opportunities for Indonesian advertisers

Sales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…

//June 26 / 2012 //read more

PwC announces “The End of the Digital Beginning” and predicts digital revenues will drive growth

PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…

//June 25 / 2012 //read more

Mobile phone association launches global data portal

We often talk about the mobile revolution here on Knowledge Bridge. But just how big of an opportunity does mobile present in your country? Now you have a service to help answer that question with a new free data portal created by the GSM…

//June 15 / 2012 //read more

Dutch local news project finds clues to sustainability

Many local digital news projects have been launched in North America and western Europe in the past decade, but few have been successful. Dichtbij, a network of community sites in the Netherlands, is finding success where others have…

//June 8 / 2012 //read more

Sizing up The RuNet, Russia’s internet market

The Russian internet is booming with growth and lots of potential for even more growth. The number of internet users in Russia is expected to soon pass the number in Germany if it hasn’t already. A new report cuts through the competing…

//June 7 / 2012 //read more

What will mobile in Africa look like in 2020?

Mobile communications are one of the most exciting areas of development in Africa, and we look at predictions from more than 30 of the continent’s entrepreneurs of what the mobile revolution will bring by 2020.

//June 6 / 2012 //read more

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…

//June 4 / 2012 //read more

New roles help you manage your Facebook page

Facebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…

//June 4 / 2012 //read more

Are you prepared to benefit from Russia’s growing online ad market?

Research by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…

//May 15 / 2012 //read more

“The irrational imitation of the online news industry”

Reuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.

//May 10 / 2012 //read more