Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…
//June 28 / 2012 //read moreWhile the internet is increasingly being accessed through mobile devices, we are starting to see proof from Facebook that mobile ads can be even more lucrative than desktop ads – when done correctly. Apple also joins the game by…
//June 27 / 2012 //read moreSales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…
//June 26 / 2012 //read morePwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…
//June 25 / 2012 //read moreThe second largest social network in Russia, Mail.ru’s Odnoklassniki, is set to launch an English language version to support its international growth. The announcement comes as the social network touts its strength in reaching the Russian…
//June 20 / 2012 //read moreAfter spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…
//June 20 / 2012 //read moreIt’s not news that mobile use has grown dramatically in Africa, but a new report by consultancy TNS looks at how sub-Saharan Africans use their mobile phones. It’s more about work than play. The report warns of using mobile business models…
//June 19 / 2012 //read moreWe often talk about the mobile revolution here on Knowledge Bridge. But just how big of an opportunity does mobile present in your country? Now you have a service to help answer that question with a new free data portal created by the GSM…
//June 15 / 2012 //read moreThe smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…
//June 15 / 2012 //read moreWith people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…
//June 11 / 2012 //read more