Knowledge Bridge

Global Intelligence for the Digital Transition

Required reading: Newspapers turn to video for new revenue opportunities

In the latest installment of our Required Reading feature, we focus on television and digital video as well as some of the latest trends and tools in mobile and social media. Online advertising may overtake television advertising in the US…

//September 7 / 2012 //read more

How to use a Twitter account to connect with audiences and cultivate contributors

The 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…

//September 4 / 2012 //read more

Required Reading: SA journalists embrace digital and Indian mobile users ditch print

In a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their…

//August 10 / 2012 //read more

paidContent 50 holds lessons for digital success

paidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…

//August 3 / 2012 //read more

Zimbabwean newspaper publisher holds hackathon to spur innovation

Hackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content,…

//August 2 / 2012 //read more

African news organisations need to embrace mobile web opportunities

Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…

//July 26 / 2012 //read more

Mobile and social driving Asian internet boom

With more than 1 billion internet users, Asia accounts for nearly half the world’s online users. And it is the explosion of mobile phones that is driving the move online. Asian users are also more likely to use banking services and shop…

//July 12 / 2012 //read more

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

//July 11 / 2012 //read more

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

//July 9 / 2012 //read more

Firefox launches mobile OS; opens opportunities for publishers

Open-source web browser maker Firefox has launched a mobile operating system to compete with Apple’s iOS and Google’s Android. Handsets using the web-based OS will launch smartphones at a fraction of the price of those currently on the…

//July 3 / 2012 //read more