Knowledge Bridge

Global Intelligence for the Digital Transition

Latin Americans spend 25 percent of internet-time on Facebook

Latin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are…

//July 2 / 2012 //read more

Interactivity and citizen media surges in Latin America

Latin American internet users submit more comments and articles to news sites than users in Europe or the Middle East, according to research from Kantar Media-Global TGI Net. This appetite for user-generated content is being driven by…

//June 29 / 2012 //read more

News groups should tap Russian social networks diaspora presence

The second largest social network in Russia, Mail.ru’s Odnoklassniki, is set to launch an English language version to support its international growth. The announcement comes as the social network touts its strength in reaching the Russian…

//June 20 / 2012 //read more

Facebook dominates but leaves room for others

Facebook has increased its dominance over the last three years, according to social networking researcher Vincenzo Cosenza. However, niche social networks focused on professionals and dating often come in second and third in Cosenza’s…

//June 11 / 2012 //read more

New roles help you manage your Facebook page

Facebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…

//June 4 / 2012 //read more

Using a Facebook page to bring fans to your site

The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.

//May 14 / 2012 //read more

How to create a Facebook page for a news business

Creating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…

//May 14 / 2012 //read more

Presentation: Building community around your content with Facebook

In this presentation, we look at details of creating a Facebook page and how to manage it properly.

//May 9 / 2012 //read more

Facebook by the numbers

With 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.

//May 2 / 2012 //read more