Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…
//October 19 / 2012 //read moreIn many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…
//September 11 / 2012 //read moreThe 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…
//September 4 / 2012 //read moreWith social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…
//August 15 / 2012 //read moreIn a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their…
//August 10 / 2012 //read moreTwo Indonesian digital agencies have decided to tap into the rise of social networks as the new forum for political debate in Indonesia by launching a service to monitor and measure the political buzz on social media. The new service…
//July 16 / 2012 //read moreWith more than 1 billion internet users, Asia accounts for nearly half the world’s online users. And it is the explosion of mobile phones that is driving the move online. Asian users are also more likely to use banking services and shop…
//July 12 / 2012 //read moreThe Guardian is well known for its efforts to tap into the knowledge and experience of its audiences, opening up even its daily newslists to the public. It’s now tweaking its public engagement efforts after finding that more focused…
//July 10 / 2012 //read moreEmerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…
//July 9 / 2012 //read moreAs businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…
//July 4 / 2012 //read more