Knowledge Bridge

Global Intelligence for the Digital Transition

Facebook by the numbers

With Facebook’s debut on the stock market just around the corner, it’s useful to take a look at some statistics to get a sense of where it fits into the world of news and information and also where it fits into the world of business. San Francisco-based designer Dustin Curtis went through one of Facebook’s latest financial filings, and he condensed the report into tables of rather striking numbers. I’ll highlight just a few of the things he found:

Total users and engagement

125 billion friendships

2 billion likes per day

1 billion comments posted per day

901 million monthly active users

526 million daily active users

488 million monthly active mobile users

302 million photos uploaded each day

I’d flag up the number of total monthly active mobile users in this group, 488m. That’s a huge number, and moreover, this isn’t just people in North America and Europe on their flashy smartphones, this is also people in Africa, Latin America and Asia using Facebook’s mobile optimised site Zero for free with mobile phone carriers that have partnered with the social network.

User penetration (percentage of internet users who use Facebook)

85% Chile, Turkey and Venezuela

60% India, the United Kingdom and the United States

30%-40% Brazil and Germany

20% Japan, Russia and South Korea

0% China

Of course, Facebook’s financial report left out Asian countries including Indonesia, Malaysia and the Philippines where the vast majority of internet users use Facebook and other social networking services.

Facebook isn’t the only social networkSocial networkAn online destination that gives users a chance to connect with one or more…

With so many people sharing content with friends, Facebook can help bring new readers, viewers and listeners to the news and information you’re creating.

Article by Kevin Anderson

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