Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In many emerging markets, digital advertising budgets and audiences are small, even if they are growing quickly. To achieve sustainability as these smaller markets develop, we explore a number of business models and revenue streams that…
//June 26 / 2013 //read moreIn its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…
//June 12 / 2013 //read moreMalaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital…
//May 16 / 2013 //read moreAs markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…
//May 10 / 2013 //read moreWhile growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…
//May 8 / 2013 //read moreThe digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…
//April 11 / 2013 //read moreThe seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…
//April 3 / 2013 //read moreNews organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…
//March 22 / 2013 //read moreMuch of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…
//March 6 / 2013 //read moreAd exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…
//March 6 / 2013 //read more