Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Declining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…
//June 8 / 2012 //read moreThe Russian internet is booming with growth and lots of potential for even more growth. The number of internet users in Russia is expected to soon pass the number in Germany if it hasn’t already. A new report cuts through the competing…
//June 7 / 2012 //read moreThe choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…
//May 24 / 2012 //read moreResearch by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…
//May 15 / 2012 //read moreReuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.
//May 10 / 2012 //read more