Knowledge Bridge

Global Intelligence for the Digital Transition


Maintaining accuracy when crowdsourcing data

Crowdsourcing can be a powerful way to tap into the expertise and experiences of your audience, but when you’re trying to gather reports in conflict zones, journalists and editors need to be aware of security issues as well as the normal…

//July 24 / 2012 //read more

Biggest challenge for digital media? Monetising the masses

The Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…

//July 13 / 2012 //read more

If you want to engage audiences, give a clear call to action

The Guardian is well known for its efforts to tap into the knowledge and experience of its audiences, opening up even its daily newslists to the public. It’s now tweaking its public engagement efforts after finding that more focused…

//July 10 / 2012 //read more

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more

Don’t let local journalism revenue opportunities slip away

With the disruption in the news industry in the West, one technology and journalism entrepreneur worries about the future of local news and information. His biggest concern is that local news businesses are still letting digital start-ups…

//June 28 / 2012 //read more

Using smartphones for multimedia reporting

The smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…

//June 15 / 2012 //read more

Africa’s mobile revolution: Tapping into eye witness reports

The mobile revolution has remade journalism, putting cameras and a means to post those pictures instantaneously to the internet in the hands of billions. One African journalist witnessed this revolution in media first hand after a bomb…

//May 31 / 2012 //read more

“The irrational imitation of the online news industry”

Reuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.

//May 10 / 2012 //read more