Knowledge Bridge

Global Intelligence for the Digital Transition

Journalism


Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

Mail & Guardian’s Hoosain Karjieker: Digital first but not digital only

South Africa’s Mail & Guardian were early movers online, launching the first news website in Africa in 1994. As digital revenues grew, the newspaper recently shifted to a digital first strategy, but the news group’s CEO Hoosain…

Visual journalism is ‘not just for the big boys’

Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…

Digital Briefing Live: Sam Greene on the RuNet’s impact on journalism

In our second edition of Digital Briefing Live, we talk to Sam Greene at the New Economic School in Moscow about the changes that rapid internet growth is bringing to Russian society, politics and media. For news organisations, he said…

Clayton Christensen’s roadmap for navigating digital media disruption

Journalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…

Ekstrabladet.dk editor: How to deliver the best journalism for print and digital

In our first Digital Briefing Live feature, we speak to Geir Terje Ruud, the editor of Ekstrabladet.dk, the website of the popular Danish tabloid. He discusses print-digital story planning and newsroom organisation. He also talks about…

Increasing reader engagement through better journalism experiences

At last week’s WAN-IFRA conference in Kiev, the challenge facing newspapers in the digital age was lack of ‘intensity’, deep engagement and loyalty. The Wall Street Journal’s Raju Narisetti offered one solution: Deliver better journalism…

Journalists in Jamaica and Nigeria share social media lessons

In many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…

Newspapers and digital: Looking to the future 20 years ago

The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…

Required Reading: SA journalists embrace digital and Indian mobile users ditch print

In a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their…