Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The Guardian is well known for its efforts to tap into the knowledge and experience of its audiences, opening up even its daily newslists to the public. It’s now tweaking its public engagement efforts after finding that more focused…
//July 10 / 2012 //read moreEmerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…
//July 9 / 2012 //read moreBuilding on our recent articles on developing a product mindset, we look at one established media group that has successfully launched a portfolio of 25 digital products in the last two years. It has found that careful vetting and…
//July 6 / 2012 //read moreResearch has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.
//July 6 / 2012 //read moreRecently, the Russian internet became Europe’s largest online market. Russia was also the fastest growing internet advertising market in Europe in 2011, powering ahead with a 55% increase over 2010. Across Europe, search captured a bigger…
//July 5 / 2012 //read moreWe’re finally moving past the overly simplistic argument of “free” versus “paid” online models that has obsessed news businesses, and not before time. More nuanced paid content models coupled with a more sophisticated mix of revenue models…
//July 4 / 2012 //read moreAs businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…
//July 4 / 2012 //read moreOpen-source web browser maker Firefox has launched a mobile operating system to compete with Apple’s iOS and Google’s Android. Handsets using the web-based OS will launch smartphones at a fraction of the price of those currently on the…
//July 3 / 2012 //read moreLatin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are…
//July 2 / 2012 //read moreLatin American internet users submit more comments and articles to news sites than users in Europe or the Middle East, according to research from Kantar Media-Global TGI Net. This appetite for user-generated content is being driven by…
//June 29 / 2012 //read more