Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
With the disruption in the news industry in the West, one technology and journalism entrepreneur worries about the future of local news and information. His biggest concern is that local news businesses are still letting digital start-ups…
//June 28 / 2012 //read moreIn India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…
//June 28 / 2012 //read moreWhile the internet is increasingly being accessed through mobile devices, we are starting to see proof from Facebook that mobile ads can be even more lucrative than desktop ads – when done correctly. Apple also joins the game by…
//June 27 / 2012 //read moreOne of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…
//June 26 / 2012 //read moreCreating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…
//June 26 / 2012 //read moreAs you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…
//June 26 / 2012 //read moreSales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…
//June 26 / 2012 //read morePwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…
//June 25 / 2012 //read moreOn June 23, the Brazilian newspaper Estado de S. Paulo will sponsor the first hacking marathon in Brazil. It was the first time that a media organisation in Brazil will support such an event. Hackathons or hackdays bring together…
//June 22 / 2012 //read moreThe second largest social network in Russia, Mail.ru’s Odnoklassniki, is set to launch an English language version to support its international growth. The announcement comes as the social network touts its strength in reaching the Russian…
//June 20 / 2012 //read more