Knowledge Bridge

Global Intelligence for the Digital Transition

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

//July 9 / 2012 //read more

Firefox launches mobile OS; opens opportunities for publishers

Open-source web browser maker Firefox has launched a mobile operating system to compete with Apple’s iOS and Google’s Android. Handsets using the web-based OS will launch smartphones at a fraction of the price of those currently on the…

//July 3 / 2012 //read more

Hyperlocal, smart targeted mobile ads may earn even higher revenues

While the internet is increasingly being accessed through mobile devices, we are starting to see proof from Facebook that mobile ads can be even more lucrative than desktop ads – when done correctly. Apple also joins the game by…

//June 27 / 2012 //read more

Growing smartphone use opens opportunities for Indonesian advertisers

Sales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…

//June 26 / 2012 //read more

Dutch local news project finds clues to sustainability

Many local digital news projects have been launched in North America and western Europe in the past decade, but few have been successful. Dichtbij, a network of community sites in the Netherlands, is finding success where others have…

//June 8 / 2012 //read more

What will mobile in Africa look like in 2020?

Mobile communications are one of the most exciting areas of development in Africa, and we look at predictions from more than 30 of the continent’s entrepreneurs of what the mobile revolution will bring by 2020.

//June 6 / 2012 //read more

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…

//June 4 / 2012 //read more