Knowledge Bridge

Global Intelligence for the Digital Transition


Journalists in Jamaica and Nigeria share social media lessons

In many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…

//September 11 / 2012 //read more

How to use a Twitter account to connect with audiences and cultivate contributors

The 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…

//September 4 / 2012 //read more

Launching, evolving and sustaining your digital media product

In June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…

//July 31 / 2012 //read more

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

//July 9 / 2012 //read more

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more

Latin Americans spend 25 percent of internet-time on Facebook

Latin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are…

//July 2 / 2012 //read more

Using a Facebook page to bring fans to your site

The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.

//May 14 / 2012 //read more

Growing Your Online Business: Local Newspaper Publishers and TV Broadcasters

The seminar focused on trends and techniques available to traditional local newspaper publishers and local TV broadcasters in Russia and Ukraine to grow their online business, both the size of their audience and the opportunity for…

//March 20 / 2012 //read more