Knowledge Bridge

Global Intelligence for the Digital Transition

Strategy


The questions you have to answer before deciding on paywall

To charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

Don’t let a CMS ruin your news organisation

A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…

10 reasons to choose the right CMS

You already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you…

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

UGC: Focus and diverse revenues key to commercial succes

News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…

Online classifieds: Choosing a successful strategy

The global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…

Making money with digital: Four lessons in success

While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…