Knowledge Bridge

Global Intelligence for the Digital Transition

Product Management

Editorial filters add value to UGC

With people creating and sharing more photos, videos and social media updates, the challenge isn’t finding content but sifting through the vast quantities of it for items of interest and quality. Developing an editorial process to filter…

//March 21 / 2013 //read more

Murdoch’s failing iPad ‘newspaper’ holds lessons for the digital transition

Rupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…

//July 18 / 2012 //read more

Biggest challenge for digital media? Monetising the masses

The Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…

//July 13 / 2012 //read more

Farm Journal shows blueprint for product mindset

Building on our recent articles on developing a product mindset, we look at one established media group that has successfully launched a portfolio of 25 digital products in the last two years. It has found that careful vetting and…

//July 6 / 2012 //read more

Setting your digital priorities with a product mindset

One of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…

//June 26 / 2012 //read more

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

//June 26 / 2012 //read more