Knowledge Bridge

Global Intelligence for the Digital Transition

Twitter: Advanced search tools for journalists

Twitter has a number of advanced search options that will help journalists find updates and photos to help them illustrate their stories. It can help them zero in on updates with photos, as well as finding updates by location so they can…

//April 18 / 2013 //read more

Advanced UGC image search techniques for finding and verifying photos

In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large…

//April 4 / 2013 //read more

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

//March 26 / 2013 //read more

Clear editorial goals essential to effective UGC strategy

News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create…

//March 22 / 2013 //read more

UGC: Focus and diverse revenues key to commercial succes

News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…

//March 22 / 2013 //read more

Editorial filters add value to UGC

With people creating and sharing more photos, videos and social media updates, the challenge isn’t finding content but sifting through the vast quantities of it for items of interest and quality. Developing an editorial process to filter…

//March 21 / 2013 //read more

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

//March 12 / 2013 //read more

Real-time bidding brings flexibility and revenues to digital ad markets

Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…

//March 6 / 2013 //read more

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

//March 1 / 2013 //read more

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

//February 26 / 2013 //read more