Knowledge Bridge

Global Intelligence for the Digital Transition

Survey


Deep penetration of state propaganda in media consumption in Russia

Russian TV has an almost unchallenged monopoly …

Survey: Arab Youth consume less news and trust social media as a news source

ASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

Mapping data from a Google form audience survey

We recently showed how to gather information from your audience using a Google form. Now we’ll show you how you can use the information to quickly and easily create a map showing the responses.

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

Study: Sub-Saharan mobile internet use more practical than playful

It’s not news that mobile use has grown dramatically in Africa, but a new report by consultancy TNS looks at how sub-Saharan Africans use their mobile phones. It’s more about work than play. The report warns of using mobile business models…

Clean design gives ads more impact

With online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…