Knowledge Bridge

Global Intelligence for the Digital Transition

Three ‘musts’ for a contemporary investigative journalist

Journalism is by definition investigative. However, the depth and scope of possibilities to unearth and bring to light wrongdoings of public interest has increased manifold, thanks to the way the Internet has been evolving in the last…

//October 31 / 2016 //read more

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

//September 1 / 2016 //read more

A New Era for Story-Telling

Probably most people sort of knew off-shore havens were being used to hide taxable fortunes, to pillage national treasuries, or to receive bribes for sold consciences.   However, when the Panama Papers stories connected names to bank…

//July 26 / 2016 //read more

Why crowd-funding can keep journalism true to its promise

One of the earliest experiments of crowd-funding was the Korean citizen journalism site Oh My News, created in 2000. They asked people to “tip” authors of stories they liked the best and in this way they paid their most popular…

//June 16 / 2016 //read more

Open Sources, Big Opportunity for Truth

Facebook and Google and their humongous data crunching machines flourish while fine media wilt. How to compete? They take media’s original costly-to-produce-content for free and make it available to users to circulate, anticipating their…

//June 16 / 2016 //read more

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

//July 15 / 2015 //read more

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

//June 1 / 2015 //read more

Getting started with online video: Experiences from the Slovak market

Predictions about how new technologies will develop in the future are like horoscopes. If you want to get it right, you need to be as general as possible and hope that no one will notice that the few details you did include you got wrong.…

//December 18 / 2014 //read more

The secret of virality: how to make your content go viral?

The arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…

//July 7 / 2014 //read more

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

//May 2 / 2014 //read more