Newspapers need to invest in data analysis
More and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of number-crunching more common to marketers. That means to focus on conversions: how to turn browsers and visitors into loyal customers, and using data to reveal tactics that help surface better news recommendations.
How all kinds of data is helping newspaper companies go after more and more subscribers? Read more: The newsonomics of “Little Data,” data scientists, and conversion specialists by Ken Doctor
Article by Valer Kot