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Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews.

Attention measurement (the time spentTime SpentThe amount of elapsed time from the initiation of a visit to the last audience…

A similar effort was initiated in 2012 by IAB to define a “viewable impression” metric. However, attention-based measurement of both content and advertising can be a game changer – both for publishers and advertisers. The Financial Times has already started experimenting with a new way of selling ads based on time spent rather than impressions.

Read more:

Is Digital Advertising Ready to Ditch the Click?

Chartbeat Aims To Move Publishers’ Attention Away From Page Views

Outside Voices: Online Ad Viewability Not Ready For Prime-Time

IAB Viewable Impression Measurement Guidelines

Article by Valer Kot

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