Knowledge Bridge

Global Intelligence for the Digital Transition

WhatsApp for Radio Toolkit

The sixth guidebook in our series was created through the efforts in supporting innovation by MDIF’s SAMIP (South Africa Media Innovation Program) and Children’s Radio Foundation. This MAS series of practical guides for media…

//April 26 / 2019 //read more

Tomas Bella: Publishers must experiment and see readers as customers

Newspapers, which have been accompanying western civilization for the past 200 years, have never been in such deep crisis. There is only one possibility: for serious news not to vanish, readers …

//October 14 / 2014 //read more

Mobile publishing: A reality check

With the search engine and social media giants dominating the mobile advertising market, and with smartphones now accounting for about a third of news website usage, what can news businesses do to develop revenues in the short term? News…

//January 16 / 2014 //read more

Welcome to the Knowledge Bridge

On this site you’ll find a wide range of resources to help news executives in emerging markets develop digital news businesses. Our priority is to provide practical, relevant and timely information, materials that can be used by news…

//December 4 / 2013 //read more

How to build audience and revenue using events

Research in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…

//July 31 / 2013 //read more