Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Facebook and Google and their humongous data crunching machines flourish while fine media wilt. How to compete? They take media’s original costly-to-produce-content for free and make it available to users to circulate, anticipating their…
//June 16 / 2016 //read moreQuartz’s new iPhone app that transforms the news consuming experience into an interactive chat has been given a big thumbs up by media commentators. Quartz, which is owned by Atlantic Media, prides itself on its originality in delivering…
//April 8 / 2016 //read moreOn one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…
//November 30 / 2015 //read moreWhen Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…
//July 15 / 2015 //read moreWith mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…
//June 1 / 2015 //read moreFollowing the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…
//February 9 / 2015 //read morePredictions about how new technologies will develop in the future are like horoscopes. If you want to get it right, you need to be as general as possible and hope that no one will notice that the few details you did include you got wrong.…
//December 18 / 2014 //read moreBig Data is an umbrella term for a variety of strategies and tactics …
//December 11 / 2014 //read moreAustralian publishers have joined forces to launch a private exchange to buy print advertising …
//November 28 / 2014 //read moreEmail newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.
//November 14 / 2014 //read more