Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.
//May 14 / 2012 //read moreCreating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…
//May 14 / 2012 //read moreReuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.
//May 10 / 2012 //read moreIn this presentation, we look at details of creating a Facebook page and how to manage it properly.
//May 9 / 2012 //read moreHeld to support the digital transition of members of the Asia Calling Network, a network of Asian radio broadcasters and producers, the seminar focused on developing digital news reporting techniques and the development of the business and…
//May 5 / 2012 //read moreIn this Trendwatch, we look at the rising number of people who are using their mobile phones as their main, or in some cases, sole way to access the internet.
//May 3 / 2012 //read moreWith 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.
//May 2 / 2012 //read moreThe seminar focused on trends and techniques available to traditional local newspaper publishers and local TV broadcasters in Russia and Ukraine to grow their online business, both the size of their audience and the opportunity for…
//March 20 / 2012 //read more